client: adidas project: writing for email, paid social ads, digital content, and seo footers agency: internal // north america brand design team messaging direction: mandy savage
campaign page example for d.o.n. issue #1 heading into his third year in the nba, the young phenom donovan mitchell got his own signature shoe by adidas. i created all copy for the four initial colorways, including concepting titles and intro copy for each shoe in the onsite item selector.
reactive homepage takeover example for adidas athlete milestone on february 3 of 2019, a professional football team from the east coast beat a professional football team from the west coast in a very important professional football game. i can’t get any more specific, but adidas had an athlete on each team, so i wrote congratulatory head/subhead combos for each to take over the homepage masthead spot.
reactive social media and email example i’m especially proud of this one. the basketball folks whipped up reactive messaging that amounted to: “congrats toronto!” i fully appreciated that they were working to capture the moment, but to me it fell short for a team/city that just won their first ever nba championship. i got approval to rewrite it and delivered this copy a few minutes before the deadline. i was really happy with the result.
category page example for hockey (click right for x3 carousel) i created three archetypes to categorize six adidas athletes by style of play (two per), then developed copy for each archetype. i also wrote seo footer copy for product landing pages relating to each archetype, speaking to training and performance gear associated with the athletes.