words — thomas e. mccracken | freelance copywriter

i write compelling messaging to help brands tell their stories and engage their audiences.
specialties include brand voice, branded content, ad concepting, web, social, email, and seo.
agencies include opus agency, alder & co. factor sf, r/ga, vsa, sparkloft, hmh, grady britton, and more.
brands include amazon, google, youtube, the north face, at&t, tillamook creamery, adidas, nike, dakine, gerber gear, bob's red mill, reef, arc’teryx, columbia sportswear, sorel, sierra designs, and more.

here are a few of my favorite projects.

all words

branding
& marketing >

campaigns
& advertising >

content
& seo >

google // fall 21 > spring 23
writing for web, email, app, and digital ads

alder & co // summer 15 > ongoing
branding, advertising, and marketing for clean-energy tech brands

the north face // winter 2020 concepting and writing for product launch campaign — the north face // winter 2020
concepting and writing for product launch campaign

umpqua bank // spring 17 > summer 18
concepting and writing brand and campaign messaging

eleusis wellness // spring 18
writing for brand voice and web copy

youtube // spring 21 & 22
writing annual impact report copy for web and print

sparkloft media // spring 20 > winter 20 concepting and writing social, web, print, video for multiple clients — sparkloft media // spring 20 > winter 20
concepting and writing social, web, print, video for multiple clients

adidas // summer 18 > spring 20
writing for seo, email, onsite, and paid social

dakine // summer 16 > spring 18 writing seasonal campaign messaging and product detail copy — dakine // summer 16 > spring 18
writing seasonal campaign messaging and product detail copy

oregon convention center // winter 15 > spring 16 concepting and writing for B2B engagement piece — oregon convention center // winter 15 > spring 16
concepting and writing for B2B engagement piece

gerber gear // fall 2015 > summer 2018 concepting and writing branded content for promotional campaigns and blog — gerber gear // fall 2015 > summer 2018
concepting and writing branded content for promotional campaigns and blog

salt & straw // summer 15 > spring 16 crafting flavor stories for print and digital — salt & straw // summer 15 > spring 16
crafting flavor stories for print and digital

bare sports // winter 15 > summer 16
concepting and writing brand messaging, voice guidelines, and campaigns

arc'teryx // summer 15
concepting and writing for in-store brand experience

bob's red mill // spring 16 > spring 17 concepting and writing for podcast series, preroll and midroll ads, campaign landing page, new product pitch kits, and more — bob's red mill // spring 16 > spring 17
concepting and writing for podcast series, preroll and midroll ads, campaign landing page, new product pitch kits, and more

grovemade // spring 14 & spring 16 generating content for grovemade journal (blog) concepting and writing campaign line and web copy — grovemade // spring 14 & spring 16
generating content for grovemade journal (blog)
concepting and writing campaign line and web copy

brand-a-baby // summer 14
concepting and writing, helping a friend announce his newborn son

sigma lenses // summer 15 > fall 15 concepting and writing campaign headlines and subheads, and product messaging — sigma lenses // summer 15 > fall 15
concepting and writing campaign headlines and subheads, and product messaging

intel // spring 14 writing head/subhead combos for b2b campaign — intel // spring 14
writing head/subhead combos for b2b campaign

cdk global // summer 14 > winter 14
concepting and writing B2B, B2C, and internal messaging for brand launch

fort george // winter 13 personal project // concepting and writing engagement campaign — fort george // winter 13
personal project // concepting and writing engagement campaign

weapons training manual // spring 14 personal project // fun with toy guns — weapons training manual // spring 14
personal project // fun with toy guns