oregon’s department of consumer and business services needed to educate new and returning enrollees about the resources available for, and deadlines for enrolling in, healthcare for 2016. we executed a complete campaign—from digital ads to radio to lawn signs. the voice of the campaign is straightforward and informational, yet human and benevolent.

:15 videos
my favorite element was this series of video ads—one set of animated ads and one set of live-action. both feature narration, music, and sound effects, but are designed to be consumable while muted as well—since newsfeed ads typically auto-play without sound. i worked with jeff to concept the idea, visual style, and execution, then developed the scripts and on-screen text.

sample digital ads
a few of the literally hundreds of pieces we created for the campaign.

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